5 Ways To Get Your Site Ranking Better With Search Engines | Guest Post by Gabe Nelson
It can be frustrating when you spend time and energy creating a beautiful website and then no one ends up visiting your site. If you aren’t seeing the web traffic you expected there’s a good chance you aren’t showing up highly when people use their search engines.
With search engine optimization you can help yourself appear in web searches more often but it can be hard to know how to do that well.
Luckily there are internet marketing specialists who are more than happy to assist you to increase the visibility of your webpage.
It can be difficult to break through the crowd as most search engines keep their specific algorithms private so where to start?
Use these 5 ideas to help you to fine-tune your website.
1. Write Quality Content
The number one thing to keep in mind when writing content for your webpage is that you want it to stand out. If you can identify the keywords that are driving the visits to your site, you can be sure to use them throughout all parts of your page.
If your “About Me” page is just a bullet point list, consider updating it with a more interesting narrative that flows as though you’re having a conversation with your audience. The better and more personalized your content is, the more likely it is that a search engine will pull your site out as a result.
Once you’ve figured out a stellar writing style and the keywords you should use, be sure to actually have them flow in the writing. If you overuse them, your site will come across more like spam and your audience is less likely to respond favorably. Readability trumps SEO any day so try to keep your writing natural.
Less important to search engines but helpful for your readers is whether your content is easy on the eye. Short paragraphs and bolded titles can help your page visitors scan appropriately to see if they want to spend extra time on your site. There’s a balance to strike too since if your page is overly short they will pass on for a page with more information. Quality matters!
2. Use Alt Tags
It is important to describe your videos and pictures with alternative text descriptions, otherwise known as Alt-tags. When your media is tagged with a description it helps those who are visually impaired know what the picture is, and it also will appear for those using a read-only browser. But beyond the kindness of making your site all accessible, alt-tags are a way to add keywords.
Keyword searching is incredibly important to how the internet works and as it happens, computers still see images as keywords. So by adding alt-tags to all of your media on your site, that gives you an extra advantage to be found by your keywords while still keeping your content easy to read.
When writing alt-tags try not to start with the phrase “image of” or “graphic of.” As you’re writing, try to be as descriptive as possible without overgeneralizing. Your alt-tags are not a place to keyword cram, just like in your typed content. Having well-written alt-tags are going to help you be found!
3. Update Consistently
So your content is great and you’re using alt-tags but nothing seems to be happening? Well, when was the last time you updated anything on your web page? Search engines automatically distinguish what sites are the most relevant by when it was updated last.
It makes sense, if someone is updating a site, it must be active and people should want to go there right? So keep updating your content regularly. Add new images. (With alt-tags of course) and see if that improves your ranking.
When you’re able to offer up new changes to your content you’re telling the internet that you’re still relevant and when it comes to search engine rankings you want to be as relevant as you possibly can! Since visitors can see when something was last written or updated they tend to click on the most recent options, this is an easy change to help you.
4. Change Up Your Title
It seems pretty obvious that the title of your web page is important. It’s going to show up in searches. It’s going to appear when people bookmark your site. So spend some time to make sure that your title is the perfect blend of keywords and your brand name.
Let the search engines spit you out near the top of the results because you obviously fit what people are looking for. Staying within 70 characters for your title is a good idea so that it doesn’t get cut off in search results as well.
5. Include Links
Links help your customers jump around your site easily and efficiently. When you add links it helps your visitors navigate around so they don’t have to click the back button, or worse, leave altogether. There is an art to placing links on your site however.
You don’t want too many links, try to keep pages with under 100 links to keep the attention of your users where you want them and not leave them wandering the internet. Internal links help search engines figure out your site as a whole.
Links don’t need to be limited to internal areas of your website if you can link to outside reputable sources you should do so! Connecting to the outside world is going to help search engines find the connection to you as well.
Be sure to check on your links frequently as having bad or broken links can hurt your results in search engines as well as annoy users. This will also prevent redirects or when something doesn’t work so you are taken directly to the home page. Good quality links are helpful, and if you can score a good backlink (another site directing to yours) that’s even better!
Figuring out how to appear in search engines can be complicated to figure out. When you work with a professional they will help you establish an online presence that will figure out the exact recipe to success for your site. Following these recommendations is a great place to start and you’ll see your rankings get better every day.
About the Author
Gabe Nelson is a content specialist of over 7 years of experience. Just out of high school he set off crab fishing on the bering sea in Alaska. From there he went back home to finish his college degree at the University of Montana. He has a passion and keen understanding when it comes to digital marketing inside and out. He has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids enjoying the peaceful town of St. Joseph.