LinkedIn profile makeover for business owners: turn your profile into a client magnet

Your LinkedIn profile is not an online CV, it’s your first sales conversation.

In this practical workshop, I’ll show business owners, entrepreneurs, self-employed and freelancers how to optimize their LinkedIn profile so it clearly communicates who they help, how they help, and why the right clients should reach out.

Using my own LinkedIn profile as a live example, I’ll break down what actually works today and what silently pushes potential clients away. We’ll cover the key sections of a high-converting profile and the small but powerful shifts that make a big difference in visibility, credibility, and inbound inquiries.

This session is designed for business owners who want their LinkedIn profile to work for them even when they’re not actively posting or selling.

Expect clear frameworks, real examples, and actionable insights you can apply immediately after the workshop.