RJ Macalanda
Fish Boss
RJ Macalanda built a remarkable journey from sleepless insurance-broker nights to earning acclaim as the “Fish Boss.” After nearly dozing at the wheel, he quit his 80‑hours/week job to chase a life of freedom and passion – fishing around the world while working remotely. Over eight years as a digital nomad, RJ has visited 55+ countries and completed 100+ international trips before remote work was mainstream. His breakout came via TikTok, where he built the fastest-growing fishing account, amassing 100K followers in just five months and 58 million views in 2022. This viral success led to him founding Fish Boss, partnering with major brands like Walmart, Tyson, and Dell.
RJ’s reputation as a social media strategist landed him a role at KastKing as their Social Media & Influencer Strategist, further cementing his influence in the fishing-lifestyle niche. A recent guest on the Nomad Summit Podcast, he shared how the Summit became a springboard for building his brand and why TikTok transformed his consulting career. Today, RJ continues to blend his love for fishing, storytelling, and remote work, inspiring others to ditch the cubicle and forge their adventures.